EDUCATION
Bachelors of Business Administration Marketing Management / 2023, GPA 3.68 Cum Laude / Bernard M. Baruch College, New York
- Relevant courses included Branding, Advertising & Marketing Communication, Marketing Strategy, etc.
- Minor in English (Literature, Film, and Journalism)
Associates in Science Business Administration and Social & Behavioral Science / 2021, GPA 3.8 / Pasadena City College, California
- Dean’s List and Honors Transfer Program
WORK EXPERIENCE
Brand Marketing and Strategy Intern / Soho Experiential, New York
Summer 2023
- Assist with managing new business projects, including event logistics, vendor negotiations, and expense tracking, under senior staff direction. Projects include Campari, Global Poker, Barilla, SustainCERT, The National World War I Museum and Memorial, etc.
- Assist onsite event activations, including setup, breakdown, and vendor support.
- Complete post-event tasks such as collecting event photos, collateral materials, and capturing relevant data for analysis and reporting.
- Coordinate with internal and external teams to communicate event needs, including site visits, schedule meetings, and being a point of contact for clients.
International Marketing Intern / Warner Music Group, New York
02/2023 – 05/2023
- Daily and weekly comprehensive reports on artists and releases utilizing analytical software, internal data systems, third-party analytics, social media, and trends.
- General administrative support including calendar management for international touring artists to promote marketing in multiple territories.
- Responsible for collecting, organizing, and distributing content to bridge U.S.-originated releases to international teams to increase reach.
- Internship Project to understand the success of alternate versions of songs internationally. Click here to see!
Marketing Intern / Dr. Lana Wellness, Remote
09/2022 – 12/2022
- Content development for social media, article publications, and email newsletters for over 4,000 patients.
- Conducted market research to understand client market segments based on geographic location, developing a more thought-out brand identity and designated audience.
- Manage relationships with external partners for affiliate marketing and pop-up events to aid business growth.
Influencer Marketing / Pam & Gela, Remote
Summer 2022
- Created a gifting program for influencers to promote the launch of a collection. More than 20 influencers participated in the program.
- Created cohesive collateral for gifting program, utilized on social media and website. Click here to learn more!
Customer Service Associate / Duane Park Patisserie, New York
04/2021 – 06/2022
- A staple in the Tribeca Community required a high attention to detail and care for customer experience.
- Planning, setup, and breakdown of public and private events in NY and NJ.
- Provide administrative assistance, including managing online orders, invoices, projects, supplies ordering, and employee training.
SKILLS
Event Coordination, Data Analytics, Organization, Strategic Thinking, Office Administration, Public Speaking, Relationship Management, Project Coordination, Office Suite, Google Suite, Canva, MailChimp, Research.
INTERESTS
Painting, Travel, Marine Biology, Print-making, Cooking, Photography
