Most Recent Posts
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Putting the Fizzle Back in 7Up
The Fall 2022 Branding Final Project tasked me to create a plan that shows how to reposition 7Up as a troubled brand. This covered all aspects of the branding process I learned in this class to be completed in 8 days. Each student received the same packet of background information on the brand, but I…
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SoHo Experiential: Global Poker
During my time at SoHo Experiential I was able to work on Global Poker: F1 Summer Activation. The following case study is available at https://sohoexp.com/case-study/global-poker/ The Challenge: Global Poker, an online casino game provider, faced the challenge of boosting consumer engagement and acquiring new users for their platform. In a highly competitive online gaming market,…
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Influencer Marketing Unleashed: A Summer with Pam and Gela
In the summer of 2022, my journey as an intern with the Pam and Gela team commenced, embarking on a mission to construct an influencer marketing program and explore the potential opportunities. My role was a blend of independent work and collaborative engagement, as I navigated daily team meetings and sought assistance from my colleagues…
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Carmilla’s Eerie and Foreboding Atmosphere Keeps Readers on Edge
Sheridan Le Fanu’s novella, Carmilla, has been described as a highly atmospheric novel where the setting (landscape, nature, architecture, shadows, gothic paraphernalia, etc.) is inextricably connected to the theme and characters of the novella. Sheridan Le Fanu’s gothic novella “Carmilla” follows a story told by a young woman named Laura that occurred when she was…
Eleanor Grant 